Only call the leads worth your time.
Pariq scores every lead Hot, Warm, or Cold using AI conversation analysis on WhatsApp — so your team stops burning hours on tyre-kickers and closes the eight out of a hundred that actually matter.
Why hot · Defined product, clear budget, stated timeline, financing pre-approved.
Out of every 100 leads from Meta or WhatsApp, roughly 8 are real. The rest are casual browsers, wrong-fits, and bots — and your team is calling them in the order they arrived.
Unqualified
72%
of incoming SMB leads are unqualified. Industry surveys, FY24 India.
Burned
6 min
wasted on every unqualified call. Discovery, dispositioning, write-up.
Cost
₹3.4L
per rep, per year, lost to dead leads. ₹35k salary, 20 calls a day.
AI that qualifies before you call.
A lead arrives.
Meta Lead Ad, WhatsApp inbound, web form, Google Sheet. All routed through one ingest layer — no glue code, no duplicates.
Pariq has the conversation.
On WhatsApp, in the buyer’s language, with the brand voice you set. We ask the qualifying questions a junior rep would — and the buyer answers, because it’s WhatsApp, not email.
Your team works the Hot ones.
Each lead lands on a rep’s screen pre-scored Hot, Warm, or Cold — with the reasoning visible. They call 8 leads instead of 92. Same hour, 4× the closes.
A full CRM, sharpened by AI.
Everything a sales team needs to move a lead from inbox to close — without the bloat that big-vendor CRMs ship by the gigabyte.
Hot / Warm / Cold scoring
AI verdict and reasoning on every lead, before the first call.
WhatsApp-native
Qualification happens where the buyer already lives. No email purgatory.
Visual pipeline
Bigin-style kanban for the six stages of a real Indian sales cycle.
Follow-up tasks
Assign, reassign, complete. Hierarchy enforced — nobody assigns above their rank.
Custom fields
Add the fields your sales motion needs. Show them in the list. Surface them on detail.
Role-based access
Admin / Executive / Viewer with module-level toggles, enforced server-side.
Meta + Sheets + CSV ingest
Bring leads from Facebook, Instagram, Google Sheets — one ingest layer for all of it.
Flat pricing
₹2,000/month for 5 seats. ₹400/seat after. Every feature included. No upsells.
Activity timeline
Every touch — message, note, status change, call disposition — on one timeline.
Team plan · everything included
5 seats. Every feature. Additional seats ₹400/mo each. No add-ons, no per-module upsells, no setup fees.
- AI lead qualification on every plan
- Unlimited leads, unlimited custom fields
- WhatsApp + Meta + Sheets integrations
- 14-day free trial, no card required
- Indian support, IST hours
Questions,
answered.
What is Pariq?+
Pariq is a WhatsApp-native CRM that uses AI to score every incoming lead as Hot, Warm, or Cold — so Indian sales teams only call the leads worth their time. It includes a visual pipeline, follow-up tasks, custom fields, and integrations with Meta Lead Ads and Google Sheets, starting at ₹2,000/month for 5 seats.
How is Pariq different from Zoho Bigin or LeadSquared?+
Pariq scores leads automatically using AI conversation analysis — Bigin and LeadSquared require you to manually rate or build complex scoring rules. Pricing is flat: one plan, ₹2,000/month for 5 seats, ₹400/seat after. No tier confusion, no feature gates, no per-module upsells.
How does AI lead qualification work in Pariq?+
When a lead comes in (Meta ad, WhatsApp, web form), Pariq triggers a conversation that asks qualifying questions. The transcript is analysed against your ideal-customer signals and the lead is assigned a verdict: Hot (high intent + fit), Warm (worth nurturing), or Cold (deprioritise). Your team sees the verdict and the reasoning before they pick up the phone.
Does Pariq work with WhatsApp Business?+
Yes. Pariq is built WhatsApp-first — leads can flow in from WhatsApp Business, and the qualification conversation happens on WhatsApp where Indian buyers actually respond. No more chasing email opens.
How much does Pariq cost in India?+
Flat ₹2,000/month for up to 5 seats — every feature included. Additional seats are ₹400/month each. There are no add-ons, no per-module upsells, no setup fees. A 14-day free trial is available with no card required.
Can I import leads from Google Sheets or Meta Lead Ads?+
Yes. Pariq has native ingest from Meta Lead Ads (Facebook + Instagram) and Google Sheets. CSV import is supported too. Every lead goes through the same AI qualification pipeline regardless of source.
Stop calling cold leads tomorrow.
14 days. Every feature. No card. Move your Meta and WhatsApp leads through Pariq and let your reps focus on the conversations that close.