Bigin gives you a pipeline. Pariq tells you who to call.
Bigin is a solid Zoho-stack starter CRM. Pariq is built for a different job — qualifying every WhatsApp, Meta and IndiaMART lead with AI so your team only calls the Hot ones. Here is the honest comparison for 5-person Indian sales teams.
Pariq
₹2,000 / month, 5 seats
Every feature. Every customer. Extra seats ₹400/mo.
Zoho Bigin
₹550 / user / mo (Express) — ₹1,000 / user / mo (Premier)
Public pricing as of May 2026.
Why teams switch from Bigin.
Pricing math at 5 seats
Bigin Premier = ₹5,000/month for 5 users. Pariq = ₹2,000/month flat. That is ₹36,000 saved per year on the team plan alone.
Real AI scoring on lead #1
Bigin Premier ships 1,000 monthly Zia AI credits — fine for nudges, not for scoring every inbound. Pariq scores from day one using source-trust, response-speed and message-intent signals.
WhatsApp is the front door
Bigin treats WhatsApp as a connected app. Pariq treats it as the primary channel — qualification happens *inside* the chat, in Hindi or English.
Feature-by-feature: Pariq vs Bigin.
| Feature | Pariq | Bigin |
|---|---|---|
| Monthly cost for 5 seats | ₹2,000 | ₹5,000 (Premier) |
| AI Hot/Warm/Cold scoring | Native, transparent | Limited Zia AI credits |
| WhatsApp-native ingest & qualificationBigin requires WhatsApp connector setup | ||
| Hindi/Hinglish intent detection | ||
| Meta Lead Ads real-time ingest | Add-on / Zapier | |
| IndiaMART / JustDial sources | ||
| Visual pipeline + table view | ||
| Unlimited leads + custom fieldsBigin caps records on lower tiers | ||
| Native iOS + Android appsPariq runs as a mobile-ready web app today; native apps land in 2026 | Roadmap 2026 | |
| INR billing with GST invoice | ||
| Setup time (5-person team) | < 1 hour | 1–2 days |
| Per-seat pricing punishes team growth |
Common questions.
Is Pariq cheaper than Zoho Bigin?+
For 5 or more seats — yes. Bigin Premier is ₹1,000/user/month, so a 5-seat team costs ₹5,000/month. Pariq is ₹2,000/month flat for 5 seats. At 10 seats, Bigin is ₹10,000 vs Pariq ₹4,000.
Can I migrate my Bigin data to Pariq?+
Yes. Pariq imports Bigin CSV exports directly — contacts, deals, custom fields and tags map cleanly. We assist on every migration; most teams cut over in a single weekend.
Does Pariq integrate with the Zoho ecosystem?+
Pariq integrates with the channels Indian SMBs actually use: WhatsApp Business API, Meta Lead Ads, IndiaMART, JustDial, Google Sheets, and CSV. Native Zoho One integration is on the 2026 roadmap; teams migrating off Bigin rarely need it.
How is Pariq AI scoring different from Zia?+
Zia gives generic enrichment and nudges, gated behind monthly AI credits. Pariq scores every lead Hot/Warm/Cold in seconds using signals you can see: source trust, response speed, message intent (English + Hindi), and historical win-rate. No credit meter.
Will Pariq work for non-Zoho-stack businesses?+
Yes — most Pariq customers do not use Zoho. Pariq is a standalone CRM with a native app, web app, and direct integrations to the channels Indian sales teams already live in.
What about Bigin Express at ₹550/user?+
Express is cheaper per seat (₹2,750 for 5 users) but excludes pipelines beyond Team Pipeline, Zia AI, and key automations. A like-for-like comparison to Pariq is Bigin Premier at ₹1,000/user.
Try Pariq alongside Bigin for 14 days.
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