Tag
fundamentals
2 posts.
What is Lead Qualification? A 5-Minute Founder's Guide
Lead qualification, plainly: the act of deciding which leads your sales team will actually work — before anyone picks up the phone. Definitions, frameworks, examples, and what changes in 2026.
27 May 2026 · 3 min read
MQL vs SQL for Founders Who Are Marketing AND Sales
MQL/SQL was invented to align marketing and sales teams. In an Indian SMB where the founder is both, the distinction is a distraction. Here is the simpler model that replaces it: Hot, Warm, Cold.
26 May 2026 · 3 min read